Who is responsible for successfully launching a product?
Ever tried to build a RACI model that describes roles and responsibilities through a product delivery cycle? It often ends up as an overcomplex spreadsheet that feels more academic than real-world as we try and map out the complex world we live in. What the exercise misses is this; taking a product to market is a team sport - a group of people with expertise across the product delivery process are engaged in bringing a product to market from inception, to launch, to in-life management. They bring their expertise to the table and might take the lead on certain topics. But they work as a team to get the best product delivered. My tip; whenever you’re trying to deliver a product to market, agree some team objectives and key results, and never lose sight that you’re on the same team!