Insights into how the adoption of an integrated approach to product management and product marketing can benefit the whole of the product life cycle from enhanced market feedback to faster speed-to-market as well as clarity of product messaging from inception through to launch.
Your daily dose of Product Management Goodness
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The Market Map: Strategic Thinking for Product Managers
A tool to set high level strategies in collaboration with senior product stakeholders.
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Habit 2 Video
The 7 habits of Effective Product Management
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Insights Paper 1: Product Management & Marketing
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Insights Paper 2: Product Management in an Agile World
Using Agile development and delivery methodologies alongside Product Management strategies and objectives requires a clarity on roles & responsibilities as well as a collaborative approach. Ways to achieve a harmonious partnership across both disciplines are discussed in this second Insights paper.
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