Process. Some Product Managers love it, whilst most of us grudgingly accept it as something we should do . It’s like eating your greens or walking your 10k steps a day. But skip the process and, just like regular exercise or healthy eating, you’ll soon start to find out why it’s important. Without process we introduce randomness – ideas get selected, products get built, and prices get set without clear, consistent and coherent rationale. We end up with an incoherent product set that can confuse our customers. And once a process is broken then everyone feels justified in breaking it a little more.So, eat your greens, walk every day, and follow your PM process. They’re all good habits!