Get the most out of people
Product Managers have significant responsibility with very little direct authority – we might be measured on a huge revenue stream, but development, sales, marketing and any other team implicated in our product success do not report to us. What that means is that our role is one of influence rather than control. Influence comes from being credible, reliable, clear and consistent. Influential product managers represent the views of their market, and represent them with evidence clarity and consistency.