What metrics are important?
Most product teams use some form of metric suite to track product success. But for many, the metrics they use are ‘lag’ metrics; they focus on sales or profit and are measuring the result rather than tracking progress. The equivalent would be if the military deployed early warning system that only told them when an enemy missile had hit their base.
Metrics are more useful when they’re ‘lead’ focused, giving an early warning that enables you to take action. Things like decreasing usage time, reduction in API calls, or even a reduction in the number of support calls might be lead indicators that help you react before the lag indicator of reduced revenue hits your business.