Marginal gain can lead to market dominance
The product managers I meet are an ambitious bunch, often looking for ways to drive huge growth and dominate their market. My response sometimes surprises them “Huge product success often lies in the tiny detail”. Let me explain. In many markets the difference between product offers is pretty small. Winning in these markets can often be about tiny detail – a slightly better interface, a small feature, a better sales pitch or even a quicker response to a customer email. The point is that in competitive markets the detail counts. Rather than thinking about wholesale reinvention, many product managers should think of marginal gain – small scale improvements that in isolation mean nothing, but in aggregate can help you win. Market dominance can be achieved by being slightly better than your competitor most of the time. So what could you do today to slightly improve your product offer?