We’ve just completed a survey with one of our large international customers. One question we asked leadership was ‘If you could improve just one skill area across product management, what would you choose’. Communication was the clear winner. This was described in a number of ways ‘clarity of communication’, ‘communicating bad news’, ‘making it simple’, ‘telling me what’s going on’, ‘keeping me in the loop’, ‘speaking in my language’, ‘they make it too complex’, ‘they drop to detail and miss the big picture’ ....
This resonates. Too often I meet product teams who fail to be clear, concise, consistent, and relevant in their communication to leadership teams. Remember, Product Managers need those soft skills just as much as those technical skills. It’s no good having a great product idea if you can’t present it well.