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Agile won't fix your world
A good development process doesn’t make a good product
Many teams seem to turn to agile models in the hope that it will fix product problems. And although agile processes are great, they don’t generate great products in isolation.
Two points:
1. A bad idea stays a bad idea no matter how well it’s developed - it’s just a well executed bad idea.
2. Product is more than technology - think naming, pricing, positioning,
etc. Agile gives you only a small part of what you need for product success.
The product management lesson? Agile won’t fix your world. It might make one small part a bit more predictable.
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