Who Does What ?
Product owners vs product managers vs product marketing managers!!
We don’t make our life easy in product management - trying to untangle who does what across the multiple job titles we see can be a nightmare.
Here’s my take on it; product marketing managers own markets, product managers own products that serve those markets and product owners own modules that make up those products.
Take the Ford Focus as an example. My model would have a product marketing manager for Ford UK working with the full Ford product set, a product manager for the Ford Focus, another for the Ford Mondeo, etc, understanding the needs of each product marketing manager across the globe, and a product owner for suspension systems, another for Interiors, etc working with the product manager of each car.